McDonald's China opens shop on Taobao.com
Published: 18 Feb 2009 17:52:36 PST|
Feb. 18, 2009 (China Knowledge) - The food giant McDonald's China Co has opened an online auction store on China's hot C2C and B2C shopping site Taobao.com, a subsidiary of Alibaba.com Ltd<1688>, sources reported. McDonald's offers no combo meals and drinks in its online store. Instead, it offers popular and fashionable products such as digital cameras, laptops, IPod players, mobile phones and cosmetics. Consumers can bid for the items by Dutch auction, a type of auction in which potential buyers are offered lower and lower prices until one buyer agrees to the price. An industry insider commented that marketing food and beverage brands online may stimulate consumption. Earlier this month, McDonald’s China launched discounted combo meals in its chain stores in China. Copyright © 2009 www.chinaknowledge.com Send feedback or comments to: news@chinaknowledge.com For more news, financial weekly reports, business guides to China and other premium information, subscribe to China Knowledge today: To access our page on Bloomberg, type CKFI |
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