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China's internet advertising market hits RMB 3.34 bln in Q3

Published: 09 Nov 2008 00:43:25 PST

Nov. 7, 2008 (China Knowledge) - The size of China's internet advertising market hit RMB 3.3 billion in the third quarter of this year, up 19.1% compared with the previous quarter, according to a recent report by the research firm Analysys International.

Baidu.com Inc<BIDU>, Sina Corp<SINA> and Google Inc. remain the Top 3 in terms of market share, said the report.

During the quarter, key-word advertising market size reached RMB 1.46 billion, accounting for 43.8% of the total internet advertising market with a quarter-on-quarter growth rate of 19.3%, while that of the online advertising site amounted to RMB 1.70 billion, accounting for 50.7% of the total, up 18.9% compared with the second quarter.

Currently, Baidu has launched the CPA platform, and Sina Corp has launched the advertising scheme for intelligent investment. The moves indicate the market trend of effective advertising with low cost.

According to analysts of Analysis International, online advertisements on automobiles, real estate and finance will keep growing rapidly in the future.
 


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