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Ecommerce helps us in minimizing costs and risk when expanding into new markets

Gold Supplier Member PhotoMember: Ms Pham Thi Ha Anh
Company: Sunrise Foodstuff JSC
Location: Vietnam
Industry: Agriculture
Gold Supplier member since: 2011
Gold Supplier

SUNRISE Foodstuff., JSC is a well-known manufacturer and exporter for high quality Vietnamese rice, fresh vegetable, salt and instant noodles in Ha Noi City. Established in 2010, from only 5 staff to now reaching 100 of staff, Sunrise Foodstuff., JSC has spent a lot of time and effort in training their people, upgrading equipment in order to produce higher quality products to meet international standard.

Today Sunrise’s products are being shipped to countries around the word – Africa, Russia, Europe, Japan, South Korea, Singapore, etc. As one of the biggest rice suppliers in Vietnam, Sunrise Foodstuff., JSC has been supplying a wide range of high quality Vietnamese rice from their rice milling factories in the South and the North of Vietnam. The whole manufacturing process is monitoring by high standard quality control systems, from raw materials to packaging. That is why their customers around the world are very confident in their high quality products.

In terms of technology enhancement, Sunrise Foodstuff., JSC believes that the internet is inevitably important for them to kick start their international expansion. “Especially ecommerce platform, like, which plays an important role in our everyday business activities, plus minimizing the risk for us in exporting”, said Ms. Pham.

“As an exporter, the ability in maintaining a low cost approach while exploring the markets outside the country is very important. When we first encountered, we immediately realized that the platform totally fits into our company’s direction and culture. Not long after we have signed up as a free member, we then decided to upgrade to Gold Supplier as one of Sunrise’s long term development projects”, told by Ms. Pham.

Ms. Pham also mentioned that once Sunrise Foodstuff., JSC became a Gold Supplier member, they have followed what they learnt from OSB, one of the local resellers in Vietnam, plus the support team in Hangzhou, their activities on the platform really surprised them.

“We started to receive more high quality inquiries since we upgraded. I guess that customers feel more confident with us when they see our GGS badge, which means that we are willing to pay and list ourselves on this platform, this company couldn’t be fake then”, Ms. Pham told us with a smile.

Today, Sunrise Foodstuff., JSC receives around 200 inquiries every month, about 5% of these inquiries turn into real orders. 50% of Sunrise’s annual export revenue come from Their customers are mostly from : China, India and Singapore. Size of the company has already expanded 6 times comparing to when they started 5 years ago, however, the business is still growing stably with confidence.

“We believe that updating showcases and company news; reply to customers’ inquiries promptly will no doubt bring you the businesses that can repay your membership very quickly”, a last tips given by Ms. Pham.

"Get 22 times more inquiries than Free Members with a Gold Supplier Membership!!!"