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Ecommerce is bringing Aurora 70 percent of their total revenue

Gold Supplier Member PhotoMember: Mrs. Cao Hoang Thao Ly
Company: Thien Huong Food JSC
Location: Vietnam
Industry: Handicrafts
Gold Supplier member since: 2009
Gold Supplier

Aurora Craft is one of the most prestigious manufactures and exporters of ornamental earthenware for the Vietnamese Home & Garden industry. Almost all of Aurora’s pottery wares are made by skillful craftsmen with many years of experience. Aurora’s customers are mainly coming from North America, Western Europe, Northern Europe, and Southern Europe. Aurora was started as a family owned business, specialized in manufacturing handmade pots and planters, then started their exporting business in 2003.

When Aurora planned to expand their business in order to meet the special requirements of their customers in 2003, their immediate challenge was finding more customers while their business is growing. Costs for direct marketing, tradeshows in the markets that they are interested was far too expensive. So they then decided to try B2B e-marketplaces, which they believe that might help them to save a lot of costs.

Ms. Cao Hoang Thao Ly told us that, “Aurora was listed in several B2B e-marketplaces, including, but we were a free member at that time. At that time, we didn’t get the result that we were expecting on the platform. However, we were quite sure that the internet is the way to go in order to expand to the overseas market in a budget that we can afford. Then we did a thorough research on, we realized that there are so many Gold Suppliers on who were ceramics manufacturers that are exporting successfully. This truly motivated us to make the decision for upgrading, even though the membership fee was not cheap for us at that time. We believe that if so many businesses are doing well on the platform, why don’t we try ?”

Once Aurora upgraded to Gold Supplier member on, they have posted almost 1,000 products to their minisite within the first 3 months. “In the first month, we have signed six new contracts. Then after a while, the orders wee got from accounted for 70% of our company’s total revenue”, added by Ms. Cao Hoang Thao Ly.

Aurora now has built 3 key factories in Binh Duong and Ho Chi Minh, and plans to open more factories and showrooms to expand production and present products to their overseas customers when they come visit them in Vietnam. There is also a significant increase in both the number and quality of the inquiries they received. Currently, they receive around 100 inquiries monthly in average.

“Many customers contact us by TradeManager, plus emails sometimes. We realized that through this kind of instant communication, customers tend to place their order quickly, larger and most of the time without seeing samples as well. They told us that they trust us because they feel like they have really met us already. This kind of communication not only brings us customers but also friends as well. Some of our long time customers have become our friends. We guess the authentication as a Gold Supplier member on really helps us to gain customers’ trust a lot quicker," Ms. Cao Hoang Thao Lu commented happily.

“Last but not least, the local support and training by OSB, Alibaba’s local reseller has helped us a lot. I would say we won’t be able to have such a good result without their great help”.

"Get 22 times more inquiries than Free Members with a Gold Supplier Membership!!!"

Author: Mrs. Cao Hoang Thao Ly

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