Yang Zhu wins over the competition with online marketing tools

Member: Gary Li
Company:Yang Zhu Technology Co., Ltd.


Country: [Taiwan ]
Industry: USB flash drives
Product: Credit card USB flash drive, Promotional Gift, Slim USB flash drive, Waterproof USB flash drive, Metal USB flash drive, Swivel USB flash drive, Capsule USB flash drive

Fighting for customers in one of today’s most competitive industries, Yang Zhu is a manufacturer of USB flash drives and MP3 players from Taiwan. Three years ago, the company focused their strategy on design research and customization in order to achieve a higher product positioning.  Since then, they now have customers from Germany, Japan, Canada and have become a long-term partner of large companies such as Standard Chartered Bank, Kingston and BMW.
 
“With high quality products like ours, the hardest part of developing new customers is getting their first order,” said Gary Li, Overseas Business Manager of Yang Zhu. “After that, I’m very confident that we can convert them into long-term customers.” The difficult part is: how can Yang Zhu rise above the fierce competition to get that first order?
 
While participating at exhibitions around the world, Yang Zhu noticed Alibaba.com at all the major trade shows targeting buyers to use their website and decided to sign up as a Gold Supplier in November 2008. In addition, the company signed up for the value-added service ‘Sponsored Links’ in order to get maximum traffic and exposure to reach more new customers.

“The best thing about Alibaba.com is its easy and user-friendly interface. In less than 30 minutes a day, I’m able to update all my product information and adjust my keywords. This allows me to focus my attention on taking care of buyers’ requirements instead.” said Gary. He also strategically promotes Yang Zhu’s patented credit card USB flash drives in his Product Showcase, allowing him to give his best products priority ranking in buyer search results. 

Nowadays, Yang Zhu receives 2-3 inquiries a day from Alibaba.com, some of which are from emerging markets such as China, Hong Kong and Malaysia. Alibaba.com has also given him the ability to get familiar with local markets faster as well as contact buyers in real-time to establish good working relationships.

"Get 22 times more inquiries than Free Members with a Gold Supplier Membership!"

View this member's Product Showroom

Promotional gifts (M08-3)

USB Flash drive A26

USB flash Memory (M08-3)

Credit Card USB flash drive

  4GB USB flash drive (M08-2)