Online sales turned Tecpel into a multi-million dollar business

Member:Stanley Hwang
Company:Tecpel Co., Ltd.


Country/Region: [Taiwan ]
Industry: Electronic measuring instruments
Product: Earth Resistance Teser, Insulation Meter, Digital Anemometer, Calibrator, Clamp Meter, Multimeter, Uni-T Multimeters, Analog Multimeter

Tecpel Co. Ltd. has over 20 years of experience as one of Taiwan's leading high-quality test and measurement equipment manufacturers, with products including DC power supplies, function generators, electronic and electrical meters/testers, environment meters and more. Thanks to the exposure given by e-commerce, the company’s annual sales grew from US$10,000 in 1999 to US$143 million in 2007, and 60% of his current customer base are long-term customers.
“I started out with practically nothing when I first started exporting,” said Mr. Hwang. “At the time, the internet bubble had just burst, resulting in a very negative economic environment. To be honest, I was happy to just get an order each day, even if it was only for a few hundred dollars.” He first came across Alibaba.com randomly in a magazine advertisement and thought it was a Middle Eastern company. However, after seeing more ads, Mr. Hwang began to understand what Alibaba.com was and decided to give it a try. Unlike other business-to-business (B2B) websites he had tried in the past with little to no results, Mr. Hwang found the extensive database and features of Alibaba.com very helpful to his business.
"I never expected that I would get phone calls from overseas buyers in just a few hours after posting my products online!" said Mr. Hwang. "Alibaba.com has rapidly increased our company's exposure and brand awareness on the internet." He further added that during these times of economic recession, you must "do business while others are asleep. Alibaba.com acts as a safe haven for SMEs to stay protected from the economic turmoil, while still being able to develop new customers and grasp new business opportunities. Therefore, the economic crisis is actually a great opportunity to transform your business using e-commerce."

Mr. Hwang feels that Alibaba.com is without a doubt the #1 B2B e-commerce platform thanks to its huge database of buyers and sellers, up-to-date website content, easy-to-use trading platform and 24-hour continuous exposure. Today, he's proud to say, "Alibaba.com is our company's first-class talent!”

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View this member's Product Showroom

EMF Field Tester Gauss Meter

Digital Thermometers (DTM 305B)

T and D Web Thermo Recorder TR 71W

Coating Thickness Gauge

 Anemometer