B2B platform ramps up success for beadwork evening dress firm

ChaoZhou MiLan Fashions Co.,Ltd. is a specialized manufacturer of various mid and high-grade beadwork evening dresses. The company was founded in 1986 and is located in the downtown of ChaoZhou City. It covers over 8,000 square meters with the floor space of 11,000 square meters. Our company has rich experience in the production of beadwork dresses, and has strong design force and qualified staff. The products are widely accepted and praised by the customers from France, USA, Europe, Japan, Korea, Mid-East, Southeast Asia, HongKong, Macao and Taiwan Province. The company has established very good relations with many domestic and foreign trading companies.

At the end of last year, affected by the economic crisis, clients’ order was less. Our boss Mr. Zeng was thinking about how to improve the business. At that time, the operator of Alibaba.com made a special trip to call on us. He talked with Mr. Zeng, introduced the background of Alibaba and their advantage in those similar B2B websites, also showed us the successful cases of some companies. At the beginning, Mr. Zeng didn’t think highly of e-commerce, but the operator succeeded in persuading with his unremitting efforts. The early of this year, Mr. Zeng decided to sign up as a Gold Supplier and began our adventure.

Since joining Alibaba.com, we received so many enquiries, but still have no order. I was the salesman in our company, and have been in charge of Alibaba for 5 months. I tried my best to display new samples, post sales leads, and update the products and leads every day. On the platform of Alibaba, there are so many foreign commission agents and small shops and individuals. We have to judge and select the serious inquiries to follow up. 4 month after joining the Alibaba, a Canadian customer sent me an enquiry with his name and e-mail, but no company name. I thought it was a potential enquiry. But at that time, I was very busy to follow my own clients’ order, so I didn’t reply him immediately. The next day, I sent him a reply e-mail with some quotation of our products. As usual, I didn’t expect to get any reply from them. As you know, sometimes our e-mails for quotation were never received any reply. About 1 hour later, somebody called me, it was a stranger, when I picked up the phone, he got angry at me. Not just because of the delay reply, also there is no contact information in the e-mail, he was very angry. But after negotiation by MSN, he bought 2 samples from us to see our quality. Anyway, it was a good beginning. 2 weeks later, I got my first order from him. The order was not very big, just 100 pcs, but it proved that e-commerce works.

Now, we have renewed the contract for one year. We know that if we want to increase awareness of our evening dress, it requires a strong online B2B platform. We believe that, through Alibaba.com, we can develop a highly qualified lead system.

"Get 22 times more inquiries than Free Members with a Gold Supplier Membership!"

View this member's Product Showroom

office

workshop

ladies dress

workshop

company