Turbocharger manufacturer achieves double-digit growth despite global economic recession

Member:Mark Tung
Company:Zage Turbosystem Inc.


Country/Region:[Taiwan ]
Industry:Turbochargers and accessories
Product:Banjo Fitting Kit, Turbo Water Pipe Kit, Oil Filter, Manifold Gasket, Wastegate Gasket, Turbo Turbine Flange, Turbo Gasket, Turbo Turbine Gasket








Established in 1980, Zage Turbosystems Inc. is a professional manufacturer of turbochargers and accessories from Taiwan. The company started exporting five years ago and has a current growth rate of more than 10% each year. General Manager Mark Tung said, “Although the global economy is in a recession, our company is experiencing double-digit growth thanks in part to e-commerce and the fact that our products are eco-friendly and in high demand.”
 
Within six months of becoming an Alibaba.com Gold Supplier, Zage closed deals with two overseas agents in North America and Western Europe, bringing in over a NT$1 million in sales, which is more than 10 times their initial investment into Alibaba.com! In fact, Zage’s superior product quality and significantly lower prices than that of Europe and North America makes them ultra competitive in the global turbochargers industry. Now, Zage is proactively using Alibaba.com to raise its brand awareness among the vast buyer database and reaching out to agents in emerging markets for potential partnerships, all in the hopes of developing new customers.

“We have used other B2B sites in the past with limited results, so we gave up on them a long time ago,” said Mark. “However, Alibaba.com reignited my confidence in exporting through e-commerce.” He realized that during the economic recession, the number of buyers online was actually growing and the amount of revenue brought in by e-commerce to his business is also rising dramatically.

Today, there are two dedicated employees in the International Business department of Zage who are responsible for replying to buyer inquiries promptly, paying attention to innovations and R&D as well as providing some customer customization services to overseas distributors and buyers. Mark enthusiastically shared, “Once our new factory is completed by April 2010, we’ll be able to increase our production capacity by 200 turbochargers a month, which will give us a big lead over our competitors.”