Sportswear, shoe design specialist targets global B2B buyers

Xiamen Hongjinglong Import＆Export Co.,Ltd., established in 2006, is a professional sportswear industrial corporation with development, production, export departments. At the very beginning, our company operated through the traditional method and promoted by exhibitions mostly. We only got some effect with lots of investment. Our manager—Mr. Li once discussed e-commerce business with one of his friends in a party, he was inspired with e-commerce and determined to promote by B2B. He resolutely chose Alibaba when he was the first time to know this well-known sourcing B2B website.

In the start, we suffered with hardship. Operating and learning with the courses from Alibaba after-service programs, we finally got the first order of 500 pairs footwear from a Dominican client after 3 months. We were inspired by the first order, even only 500 pairs, we had more confidence with Alibaba since then. After communicating and sampling for one year, we earned good reputation. The next year, many clients from USA, Norway, Australia, French etc visited our company and placed orders. Our order quantity is getting bigger and bigger. and we expanded our market to more and more countries. Our turnover increase 20% every year.

It is a big challenge for international trading area when global economy crises came unexpectedly. Lots of companies face to close down. Our company’s situation was difficult as well. In order to make a breakthrough, we kept developing new styles and adding new functions on our new styles to meet market demand. In the beginning of 2009, we promoted multi-function shoes and multi-function sportswear and got positive reaction from different markets. Meanwhile, we sorted the markets carefully and developed different levels products for different customers, improved our service. our orders are increasing quickly rely on promoting on Alibaba. Nowadays, homogeneity is obvious. We focus on every detail. For great vision effect, we design extraordinary quotation files for highlighting the advantages of the products to earn first impressive views of our clients.

We have cooperated with Alibaba for three years and this is the 4th year. Our cooperation is more firmly. We believe, our company will run better and better with our continuous innovation, our improving service and the growth of our corporation. Let us show up on well-known Alibaba to the world to reach our target.

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