The predestined relationship between silk road and Alibaba

Member: Mr. Ling
Company: Silk Road Holding Group Co., Ltd.


Country: [China]
Industry: Apparel
Products: Raw silk yarn, silk fabric, silk printed fabric, silk scarve&neckties, silk garment, cashmere, polyester and rayon

Silk Road Holdng Group Co.,Ltd. was founded in Dec.18th ,1998. It is one of the leading companies in silk industry of China. Currently, our company has 12 subsidiaries and has total asset of RMB 1 billion. There are more than 2,000 employees in our company. Our group company has developed a complete industry chain, consist of manufacturing silk, weaving, garments and home textile. We are in possession of the domestic most advanced automatic silk reeling ,garments machining production line and the world’s high-class silk weaving production line :production of raw silk 1,000 tons per year; production of silk fabric 3,000,000 meters per year; production of garment 220,000 pcs per year; production of scarf 1,200,000 pcs per year; production of silk home textile 1000,000 sets per year; production of digital brocade artwork 100,000 sets per year. Furthermore, we own many well-known silk brands such as: the Hushang Brand raw silk( Z/9), 100% silk Lushan gauge, traditional crepe, satin, all kinds of silk fabric and high technology digital silk brocade; Honglan Brand, Hushang Brand silk garments ;Thanks giving Brand and Romatic Silk Dreams home textile etc.

Currently, our group company takes the scientific innovation of silk as the breach ,develop a good and long cooperation relationship with Zhejiang University, Zhejiang Univesity of Technology and The China Academy of Art to innovate the traditional techniques and find the international silk brand.

At that time ,we only have three method of developing business : one is old customer‘s introduce,one is traditional exhibition ,and the third one is the e-business platform. As an enterprise has just been involved in foreign trade, e-business is a low investment,low risk’s ideal choice. Once, our group chairman Ling lanfang and the president of Alibaba, Mr.Ma yun were both awarded as ”Fengyun Zheshang“, thus they began to know each from that day and established a deep friendship. Our group chairman made a decision at once that chose Alibaba.com as our e-commerce platform.

In the following days, we received many inquiries from Alibaba.com, but we didn’t have a professional person to operate and maintain it. Some relevant staff just have a look when they were free, so in a manner of speaking ,we didn’t take the full advantage of this platform . We found Alibaba.com is so fashion and popular, because it has a complete operate system which can get many high-quality inquiries in time, help us know the quantity of potential customers, and we can enjoy the best professional service. So I’d lik to try, if we subordinate import and export company operate ourselves, we’ll get what result?.

Moreover, I have confidence in our products .The values of our company is “Everything can be put behind ,but the quality must be the first” ,the quality is our most concerning thing. Everything comes to him who waits. In June,2009 ,an England customer knocked on the door of Silk Road. Through the two months’ internet communication, soon we have dealt an order .Gradually, customers from Europe ,America ,Middle East ,came one by one and placed orders to us.

We believe, we will have more and more customers, and the sales network will develop soon. We also believe ,on Alibaba.com, we’re not fettered by the time and space ,as long as we keep working hard, we can enjoy the never ending exhibition.