Alibaba.com makes a measurable difference of US$600,000!

Member: Shin Dong-man
Company: Nubicom Inc.


Country: [South Korea]
Industry: Measurement&Analysis Instruments/Used Measuring&Analysing Instruments
Products: Signal generator, spectrum analyzer, used measuring analyzing, LCR meter, network analyzer, wireless comms test, communications analyzer counters, oscilloscope

Based in Seoul, Nubicom is a supplier of used Agilent measuring equipment, the market leader in overall test and measurement products. Wanting to expand into new international markets and obtain quality buyer leads for their products, the company joined Alibaba.com as a Gold Supplier member in December 2008.

While many Korean small businesses struggle with e-marketplaces and eventually give up, Nubicom worked with Alibaba.com's Korean partner, eSANG Networks (www.e-sang.net) to get the most out of Alibaba.com. Besides hosting free educational workshops, eSANG's export support team helped Nubicom batch upload 100 products with keyword optimization, helping them increase their online exposure and generate serious buyer inquiries.

Another common obstacle to online trade is trust, but Nubicom was able to demonstrate their credibility to buyers online with their Gold Supplier membership. All Gold Supplier members must pass an authentication and verification process by a third-party security service provider in order to qualify. This way, global buyers were assured that Nubicom was a legitimate business and serious supplier, leading to many deals closed using T/T advance payment.

"We get inquiries much more easily with a Gold Supplier membership because our products are priority listed," said Sung Kun-Park of Nubicom. "Secondly, we can access the latest buying leads on Alibaba.com without any limitations."

Nowadays, Nubicom receives an average of 50 inquiries (excluding spam) every month with 20% of them turning into real orders. Since the company joined Alibaba.com in December 2008, they have inked US$600,000 worth of deals with customers from the USA, Hong Kong and China!