Machine tool manufacturer broadens market with e-commerce

Member: Philippe
Company: Beijing ESS Ltd.


Country: [China]
Industry: General Industrial Equipment
Products: CNC machine tools, machining center cutting, bending equipment, welding equipment

It should be destined. In 1949, only 35 days after the establishment of the new People Republic of China, Philippe was born in a normal family in Belgium. He was called “little Chinese” by the family members, as he likes eating rice very much. Time flies, until 2003, as the development of Chinese Satellite, he applied for working in China for the “Double Star” Satellite cooperation item. In a fluke of 2006, Philippe met flora, who was the president of Beijing ESS Ltd. Once getting in touch with this cutting industry, Philippe had the strong interesting in the cutting equipment, Heavy Chinese ----- in his blood made him start the second career. In 2006, Philippe attended in Beijing ESS Ltd and was the president of it.

Philippe certainly has his superior .In the European Space Agency, he is in charge of product assurance and configuration control, and he is also very strict in the quality and reliability of the Satellite item, such as Double Star and so on. With many years of manager experience on Satellite Production, Philippe made every set of SteelTailor cutting machine be high-quality and excellent reliability, from choosing material to production, until highly precise technical-testing. The product has passed the certificated CE by SGS. In the competitive international market, they are the key to participate in market competition.

Besides Philippe’s personal factors, paying enough attention to the after-sale service and the correct market positioning also play an important role in the success of SteelTailor . Although the company was strong enough to widen the product line, Philippe made decision to still pay the main attention to the portable products, just like the star product POWER. In addition to the elaboration on the products’ technically, Philippe’s another trump card is the after-sales service, especially in the international market. It is not very difficult to sell the product to the whole world, what is really hard is to do after-sales service wonderfully, or the trust of the customers would be lost. Beijing ESS has found a good way to solve it.Through the cooperation with the distributions and our training courses, the local distribution can offer better after-sales services to the end users.

Philippe remembered many years ago, he heard from an old French friend that there was a very good international trade website called Alibaba, He thought it must be a good channel. After coming to China, Philippe made a thorough understanding to Alibaba. Finally, he joined in it without hesitation. Until now, Philippe not only sell the SteelTailor products all over the world, but also meet many good faith and strong finance business friends on Alibaba.com. He always says: it is really a valuable channel.