E-commerce proves much more affordable than attending trade shows for fashion and costume jewelry supplier

Member: Mr. Yu
Company: Yiwu Muche Jewelry Co., Ltd.


Country: [China]
Industry: Timepieces, Jewelry, Eyewear
Products: Necklaces, earrings, finger rings, bracelets, hair accessories made with materials of alloy, resin and acrylic

Established in 1996, we have been in the jewelry business for nearly 13 years. At the very beginning, we focused on developing and making fashion and costume jewelry for our domestic clients. But we do know that many of our products were exported to countries abroad at that time.

We grew up fast in the following years but we still make jewelry for domestic clients. One day, one of my friends came and introduced Alibaba.com to us. Through a wide range of understanding, we had a keen interest in this vibrant and influential platform. One week later, we became a Gold Supplier of Alibaba.com.

We uploaded and updated products and latest information every day, which brought many inquiries sent by potential clients from Europe, America, Australia and Asia. After a long period of communication, many clients placed their orders with us.

One day, we received an inquiry from the USA via Alibaba.com. The client chose two earrings and asked for our quotation. After knowing the price details and checking the sample quality, she soon placed a trial order. Her feedback on our product was: they are a popular design in our market and your mold and quality matches our requirement. What’s more, you provide a better price than our suppliers at present. After several more pieces of communication, we found an amazing thing. We had already supplied jewelry to them 4 months earlier indirectly through a trade company.

With our own product development group, we have created more innovative production in updated designs to meet various demands at home and abroad. We have thousands of designs in our database now. To provide fashion and costume jewelry to old and new clients, we will ensure the high quality of our products constantly and try to lower the cost in every procedure of manufacturing and delivering goods. Now, our company has accumulated more client resources through Alibaba.com.

We found e-commerce is really a much more affordable way than attending jewelry shows as we did at the beginning of our business, and e-commerce is leading us to entrance of enlarging foreign markets now.