Home textiles company uses e-commerce to track global market trends
Published: 16 Jul 2009 22:52:58 PST
Company: Zhejiang Huaxin Hometextile Co., Ltd.
Country: [China]
Industry: Textiles&Leather Products
Products: ready-made curtain, warp knitting fabric, embroidery fabric, lace, printting fabric, garments fabric, bedding/cushion, table cloth, curtain fabric, flocking fabric
Zhejiang Huaxin Home Textile Co., Ltd., founded in 1991, is a large scale group company specialized in development, design, production and sale. Located in Yangxunqiao, a famous economic town in China, our company is adjacent to Xiaoshan International Airport, national highway No.104 and Hang-Jin-Qu highway entrance. With fixed assets exceeding 300 million yuan, the company covers an area of more than 130,000 square meters and has about 2,000 employees.
Our main business lies in home textiles, and we specialize in producing various kinds of curtain, tulle, jacquard warp knitting fabric and medium- and high-grade embroidered fabric. We are honored to be the governing unit of the China Textile Association, the standing deputy chairman unit of the Branch of China Industrial Warp Knitting Association, and chairman company of Warp Knitting Association of Shaoxing County. Equipped with 20 sets of first-class SAURER embroidery machines imported from Switzerland, 150 sets of jacquard warp knitting machines made in China or Germany and 300 sets of flat embroidery machines, now the company enjoys an annual production capacity of 25 million meters/units. We have13 patented products. In addition, the trade mark HUAXIN has been registered in 28 countries. Moreover, we have passed ISO9001 Quality Management System Certification, ISO14001 Environmental Management System Certification and Oeko-TexStandard100. Noted for National Inspection-free Products and as a Famous Brand of Shaoxing City, our products find good sales in over 70 countries and regions all around the world, including Europe, America, Russia and Africa.
We are export-oriented and interior trade only accounts for a small proportion. At first, we had only a few foreign trade salespeople and we mainly expanded our overseas business through traditional methods. With the rapid development of e-commerce in recent years, e-commerce is playing a more and more important role in our foreign trade, especially for the 6 years of our cooperation with Alibaba.com. By means of the Internet, we can publicize our company, upload product pictures, introduce our products and search for overseas buyers. Alibaba.com provides us with a good platform and website for promotion and trading. Their professional B2B platform helps us explore the overseas market and offers us a short cut to overseas buyers. Now we have nearly 30 salespeople dealing with inquiries from all over the world through Alibaba.com every day. We can receive more than 150 inquiries every month. We’ve obtained many potential customers and have even established long-term cooperative relationship with some professional buyers.
Alibaba.com not only shortens the distance between overseas buyers and us, but also strengthens the publicity of our company. Many buyers who visit our booth at Canton Fair every year are those who have known or contacted us before through the internet. Owing to its low cost and easy operation, e-commerce is really a good choice for export businesses. It helps us understand the trends of the global market. Especially in the current global economic depression, it serves as a link and the best bridge for us to communicate with and know more about other markets around the world.
"Get 22 times more inquiries than Free Members with a Gold Supplier Membership!"
If you believe an article violates your rights or the rights of others, please contact us.