Empathy and good communication are essential business tools

Member: Ms. Zhang
Company: Zhejiang Eriant Imp.&Exp. Co., Ltd.


Country: [China]
Industry: Tools/Electric Power Tools/Electric Drills
Products: Power tools, chain saws, angle grinders, screwdriver, hammer drills

Our company is a provider of power tools and accessories. Established in 1986, we enjoy more than 20 years of history and have created some famous brands at home in China. Two years ago, hoping to extend our brands to the overseas market, we established a branch company, Zhejiang Eriant Import & Export Co., Ltd. as it is now called, to deal with the import-export business.

I started by learning about each spare part of every product. Through hard work, now I am acquainted with the product types, parameters and prices, and have a good understanding of the marketing advantages of the different products in different countries. Consequently, now I have achieved the metamorphosis from small salesman to manager of a business department.

I'm very much aware of the fact that professionalism and service play the most important role in business activities. So, we insist on offering professional service to our clients, never lowering the quality of products or service for immediate benefit. We are empathetic and understanding in providing service and we will recommend corresponding products in accordance with the requirements of clients and market demands.

The whole production process is both people- and market-oriented. We now have two distinct series in our products: the first is the professional series, which is for professional use and mainly used in the professional construction materials market; the second is the DIY series, which is simple to use and easy to operate. This series is mainly used in the household market.

Of course, an opportunity of communicating with a client is the origin of success. Mr. Jack Ma, the founder of Alibaba Group, is the reason that we decided to choose alibaba.com. We learned the real meaning of “anything is possible” from Mr. Ma. E-Commerce is just a tool. People have to use the tools to reach their goals. If Alibaba.com is a precious deposit, at least you have to find out the way to the cave and obtain the secret code of “open sesame”. After attending a series of training courses, from learning a little bit about the platform to totally understanding and running the operation smoothly, we have gradually accumulated a wealth of valuable practical experience.

While we ultimately seek outstanding business success, good communication with our clients is essential in order to:

① create more value for our enterprise;

② create more value for our clients;

③ create more value for our business partners;

④ create more value for ourselves on the basis of the points mentioned above.

We will insist on our business philosophy of "honesty first, excellent service, sustainable operation" to make ourselves a quality supplier on Alibaba.com.