I always treat my customers as my lovers!

Editor: Rainy
24 Nov 2008 10:20:03 GMT

Liang Jian xin, the director of Wei Hong Paper & Printing Co.Ltd has a deep feeling for printing industry. Decades of years ago, he got his first job in a printing company.

Graduated from school, 17 years passed by but he never changed his job. "I always treat my customers and my business as my lovers!" Mr. Liang said.

Wei Hong Paper & Printing Co., Ltd was set up in 1989. Mr. Liang is proud of his years of rich experience in printing field. "Printing is a traditional industry.

It developed slowly at the very beginning due to the large investment and the high risk of business operation. After going through several years of High-and-lows, our factory's competitive strength grows stronger and stronger." Do what you are familiar with!" We gradually gained a position in the competitive domestic market.

But, an unavoidable problem emerges with development of this industry-it falls into the vicious circle of low price competition in the domestic market. Various Trade tricks and the payment arrears emerge in endlessly, which lead the enterprise into a dilemma. So we are accustomed to looking for the clients just like we are looking for our Lovers-we must make a property survey before we decide to do business with the new Customers, i.e., to get a clear idea of their credit, capability, solvency, etc.by face-to-face visit. Thus we can avoid being in an unfavorable position, and feel Confident from inside, but this also invisibly increases the difficulty expanding the new business and the cost.

In the situation of supply exceeds demand for domestic market, Wei Hong Paper & Printing Co., Ltd began to export their products & service through trading companies.

"Though there are a lot of difficulties, I still think printing is a vigorous industry", Mr. Liang said unhesitatingly, "So I have to find a vigorous platform so that We can launch our products to the worldwide market."

When I attended a Dongguan E-Commerce forum in 2005, I heard the wonderful speech of Jack Ma, the CEO of Alibaba. After short contact, I found out Jack Ma and Alibaba's characteristics-Providing us with the service & products for the small and medium enterprises. The problems we confront, and he provides the feasible resolutions to those problems for us as well.

Out of the recognition to Jack Ma and Alibaba, Mr. Liang decided to joined as Alibaba's "Gold Supplier" in March, 2005.

The investment is based on our trustworthiness on Alibaba's strength, I believe "online miracles" that are different from traditional marketing channels will turn up.

For the deals that clinched online, Grace Yan from the sales Dept. told us the "online miracles" she experienced. On the E-commerce platform, our sales now just need to click the mouse to do business with clients from all over the world. We receive several inquiries every Day, sometime up to 20 a day.

We came to contact with 2 Hong Kong companies in last July and September, and have established fruitful business relationship with them till now. The order amount increases to tens of thousands. From August to October, we also sealed another order worth 50,000RMB with a Korean customer.

Besides, we are now negotiating with several clients from Sweden, Pakistan, Australia, etc.

Our overseas sales Dept. develops from one sales to three now, and we have adopted a multi-suppliers CRM System which is more convenient and efficient for us to operate.

Online business is more meaningful to the new colleagues, for example, one of our new colleagues who came to our company 2 months ago has gained an order worth tens of thousands Yuan from Alibaba (English website), and it's not easy to get such a good result through traditional marketing channels.

Plenty of practical opportunities help us grow quickly with the development of e-commerce.

Referring to the future development, Mr. Liang opened his heart:"We are a private company with about 100 workers. We don't have so many advantages, and have a lot of difficulties to do financing. But Alibaba provides us a wonderful platform so that we become confident to take the road to export, and will march to the worldwide market.

"Outside, we must compete with others; inside, we must improve the management level", "This is my objective for 2006.We moved to the new factory which covers an area of 5000 square meters on 23th,Dec.,2005, the production capacity and the products quality will also be improved with the improvement of the working environment. At the moment I'm busy smoothing the inside management to ensure that we can soup up the engine after Spring Festival, and then make every effort to do international trade----go on to be "in love" with our customers on Alibaba!

View this member's Product Showroom

Packing Box

Luxury Paper Bag, Printed paper bag

tag & label

tag & label

Shopping paper bag