Based in Ahmedabad, Mazda Ltd manufactures Gold Supplier instant powdered soft drink mixes, food color, flavoring essence, rose syrup, custard powder, baking powder, vanilla essence, jams and soft drinks. It was in 2005 when Ms Shanaya Mody, Director of Mazda Ltd discovered Alibaba.com while searching for an online promotional channel.
“We actually started our food and beverage division with Alibaba.com and have been a Gold Supplier member for five years now!” said Shanaya. “Through Alibaba.com, our division has grown by 120%.” Today, Mazda Ltd has regular customers in Russia as well as many others in the UAE, Saudi Arabia and US.
Shanaya believes that in order to get the maximum benefit from Alibaba.com, a company must have the Gold Supplier Membership. “The Gold Supplier logo next to all our product listings helps build trust with buyers, giving them more confidence to do business with us through Alibaba.com,” she said. “As a Gold Supplier member, I get more enquiries than ever before. Now, 100% of our business comes from Alibaba.com.”
“Last year alone, Alibaba.com gave us two crore rupees (US$430,000) of business!“ said Shanaya. “There’s really no need to use any other promotional channel.”