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"Alibaba.com makes transactions very easy and according to Daniel there are consistently great deals available on the site."


Anthony Daniel
Owner, FactoryDirectTechnology

Location: United States
Industry: Consumer electronics
Member since: 2010

Factory Direct Technology is a factory direct reseller that eliminates the middle man to provide consumers with popular software, computers and miscellaneous merchandise at the best price. As a factory direct wholesaler, the company can provide technology products at a price well below retail, which means that these discounted prices can be passed onto its customers. The company's goal is to provide the best service and product at an affordable price.

Anthony Daniel, the business owner at Factory Direct Technology, said that his company has grown 50 percent incrementally month over month since its founding. Daniel uses Alibaba.com and AliExpress because he needed a trusted site he could visit to buy goods in the consumer electronics and computer category. "Alibaba.com makes transactions very easy and AliExpress provides a trusted payment system," said Daniel. Prior to using Alibaba.com Daniel used eBay. However, Daniel finds better deals on Alibaba.com and is therefore able to offer great prices to his customers. Until he found Alibaba.com, he was unable to find low cost wholesalers who did not require a membership fee.

"I love that on Alibaba.com I have access to such a wide range of global suppliers that offer good prices on products that I can buy in bulk. Alibaba.com has helped tremendously with my profit margin," said Daniel. "There are consistently great deals available on the site and this has helped Factory Direct Technology quickly achieve success in a short amount of time."

Daniel attributes a part of his business' success to Alibaba.com. "The profit I make on Alibaba.com goes right back into my business. Alibaba.com has helped me raise the capital necessary to grow my new business."