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Buyer Community> Trade Intelligence> Alibaba> Ray-Ban Opens Online Store on Taobao Mall
Source: Alibaba

Ray-Ban Opens Online Store on Taobao Mall

Published: 11 May 2011 17:33:30 PST

HANGZHOU, China, May 11, 2011Ray-Ban, the global leader in eyewear has opened the first premium eyewear online store (rayban.tmall.com) on Taobao Mall, the business-to-consumer (B2C) platform within Taobao, China's largest online retailer. Ray-Ban's E-store will serve as a key avenue for the brand to launch exclusive premium collections and offer Chinese consumers a wide selection of original and iconic styles.


"Ray-Ban speaks to a broad audience of consumers, from young trendsetters to specialists interested in premium products and in search of innovation and technology, and we are excited to collaborate with Taobao to launch our online store and offer Chinese consumers an additional channel to shop the Ray-Ban brand," said Sara Beneventi, global brand director of Ray-Ban. "Our e-commerce strategy in China is grounded in the continued and growing strength of online retailing in China, and Taobao Mall offers unparalleled reach and market penetration across the country. In the future we will continue to build upon our brand awareness in China by leveraging Taobao's 370 million-plus consumer community."


"We are pleased to be able to help bring Ray-Ban’s high quality products to the largest possible group of buyers across China,” said Peng Ye, vice president of Taobao and general manager of Taobao Mall.  "With the combination of the rise of online shopping in the major cities across China and the fact that Chinese consumers are growing increasingly fashion-savvy, we believe this new Taobao Mall store will provide Ray-Ban with the opportunity to satisfy its consumers with enhanced access to the company’s authentic, high-quality products."   


The Ray-Ban online store will serve as a platform for Chinese consumers to preview and purchase new product offerings such as the Ray-Ban Tech: Light Ray collection, which will be made available in China exclusively through the Ray-Ban Taobao Mall Store until July of this year. The online store will also offer Ray-Ban's Asian Fit and Asian Design styles, which are tailored to better suit Asian facial characteristics and tastes.


Ray-Ban joins the ranks of major brands such as Gap, UNIQLO, adidas, Levi's, Bestseller Fashion Group and Li Ning, who have all launched official online retail storefronts on Taobao Mall.



About Taobao


Launched in 2003, Taobao (www.taobao.com) is the largest online retail website in China, offering both C2C and B2C shopping platforms as well as a variety of features and services aimed at creating a holistic shopping experience. The company’s mission is to foster a comprehensive e-commerce ecosystem that will provide partners and consumers with the best user experience possible. Taobao currently has more than 800 million product listings at any given time and serves more than 370 million registered users. It receives more than 50 million unique visitors daily and is one of the top 20 most visited websites in the world according to Alexa. Taobao Mall (www.tmall.com), a dedicated B2C platform introduced by Taobao in 2008 with more than 30,000 local and global brands, features product verticals including Consumer Electronics Mall, Korean Mall, Hong Kong Design Gallery Mall, Designer Footwear Mall, Home Furnishing Mall and Beauty Mall. Taobao is wholly owned by Alibaba Group.


About Luxottica Group S.p.A.


Luxottica Group is a global leader in premium, luxury and sports eyewear with more than 6,350 optical and sun retail stores in North America, Asia-Pacific, China, South Africa and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while licensed brands include Bvlgari, Burberry, Chanel, Dolce&Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman&Pank in Asia-Pacific, LensCrafters in China and Sunglass Hut worldwide. The Group's products are designed and manufactured at its six manufacturing plants in Italy, two wholly-owned plants in the People’s Republic of China and one plant in the United States devoted to the production of sports eyewear. In 2010, Luxottica Group posted net sales of almost €5.8 billion. Additional information on the Group is available at www.luxottica.com.

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